Using Google Analytics
Once you start to track how many times each speciﬁc afﬁliate link is clicked, you’ll be able get an idea of which links are generating the most sales. Google Analytics conversion tracking and Afﬁliate Classroom’s Trafﬁc Tracker are good options. These programs will count how many times a speciﬁc afﬁliate link has been clicked. Google AdWords records the PPC campaign, ad group, keyword, and conversions as well as the link click count. Google AdWords workings by placing a cookie on the computer of anyone who clicks on your ads. Those cookies will last for 30 days, so during that month, if the potential customer becomes an actual customer you will see that conversion reported with the rest of your AdWords data. Google Analytics takes the information that AdWords gives you and crunches it, giving you comprehensive views of the visitors to your site. One example of using Google Analytics is the website http://www.onthesnow.com. If we check the source for the site, we can ﬁnd the Google Analytics tracking code in their page code.
How to Use Google Analytics
Each of your sites will need its own website proﬁle within your Google Analytics account. However, you will only need to link your Google Analytics with your AdWords account once. This how-to will take you through that process.
- Sign into your Google AdWords account, or sign up for an account by going to http://adwords.google.com and clicking on “Start Now” in the upper right corner.
- Click on the “Reporting” tab.
- Scroll down to and select “Google Analytics.”
- Select “I already have a Google Analytics Account” unless you need to create one, in which case, you should select “Continue” and follow the instructions.
- Under “Existing Google Analytics Account,” click on your Analytics account.
- Click “Link Account” without unchecking any boxes. The auto-selected boxes will enable the most thorough tracking and stats.
- “Google Analytics” under the “Reporting” tab.
To review site information in Google analytic