What is CPA Marketing?

CPA Marketing is one of the most powerful, potent, precise and profitable, yet unexplored way to make money online. CPA stands for “Cost-per-Action” or “Cost-per-Acquisition”.


What is CPA Marketing?

CPA Marketing is one of the most powerful, potent, precise and profitable, yet unexplored way to make money online. CPA stands for “Cost-per-Action” or “Cost-per-Acquisition”.

CPA Marketing can be simply defined as an online advertising payment model in which payment depends only on qualifying actions. CPA Marketing is one of the vital parts of Affiliate Marketing. In today’s world, where people are having access to all modern day amenities, CPA is a great assistance that enables them to make money as per their choice and requirements.

CPA Marketing provides you with various opportunities by which you can earn income as per your needs and preferences. In CPA Marketing, from the point of view of an Affiliate, you get paid for one of the following actions, taken by the user-

  • 1

    Filling a form.

  • 2

    Submitting the contact details.

  • 3

    Providing an e-mail address.

  • 4

    Subscribing for a free download of a product etc.

The most important benefit that CPA Marketing provides is that it enables you to make money even when you are not taking any certain action. In this case, all the efforts are put at the user end, and you get paid for all those efforts. The catch here is that you need to be smart enough to promote the right products by the right merchants.

In the CPA model, the affiliate has to face a considerable risk as income is dependent on actions being taken by the user, along with sound and exciting conversion rates. The problem for him is that he cannot exercise any control on the action capacity of the user, or the buyer.

Some publishers who have surplus inventory will often fill it with CPA ads. It has four main parties involved: the Merchant (also called the vendor), the Network (which helps in transactions), the Publisher (also called the affiliate), and the Customer (final user).

Now, let’s take a brief look at the different CPA methods. These will be very helpful in developing a better idea and understanding of CPA Marketing.


Also known as PAY PER CLICK or COST PER CLICK, it relies on paying the affiliate when the user clicks on a certain link, and thereafter, gets re-directed to a certain location.


Also called PAY PER LEAD, this type of CPA stresses on making a payment for leads being generated which implies No payment will be made for leads that don't meet the pre-defined criteria.

PPD- Known as PAY PER DOWNLOAD or COST PER INSTALL, the advertiser is required to make a payment only when the user downloads a file that is required.


Known as COST PER SALE, this form of CPA Marketing stresses upon making the payment only after the sale gets completed. Unlike the other options, in this case, the affiliate gets paid after the sale is completed and authorized.

CPA Marketing relies heavily on Commission Networks. A good commission network acts as connecting agent that acts as an interface between the advertiser and the publisher. An effective CPA network gives both the parties an easy path to move ahead and benefit them in an equitable manner.

Traffic generation assisted with CPA Marketing

You are running a CPA campaign, then it is very important to know how to capture your visitors. You have a great offer to promote, and already set a highly effective landing page with a best-selling sales funnel. But when it comes to choose traffic sources, you need to be sure that offers and advertisers will accept that type of traffic. Thousands of publishers daily effort is to find out the traffic sources to get a fruitful result with huge targeted traffic.

Free Traffic:

Free traffic take long time in order to start working, but they are free. Free search traffic includes :

  • Natural Search Traffic is simply mean that your web pages are indexed on major search engines like Google, Yahoo, MSN that includes meta-tags, image tags and inbound links etc.
  • With social media traffic, you can take benefit of Web 2.0 sites to get traffic to your CPA offer with direct and indirect approach of linking. You can link your CPA offer directly to Web 2.0 sites in direct approach. But in indirect approach, you can use Web 2.0 sites to create quality links.
  • Article Writing Traffic refers to creating and stating your articles to the vital article directories and it is one of the best method to attract free traffic toward your CPA offer.
  • Blogging Traffic is also well known in market-place for free traffic because search engines will rank them effectively.
  • Joint Venture Traffic is a great way to increase your traffic dramatically using email or website traffic because hundreds of JV partners advertise the same CPA offer.
  • Video Traffic is one of the top most methods to drive traffic via uploading your videos on the websites such as YouTube, Google Videos, Yahoo Videos and share them among your friends and channel.

You can also generate free traffic with Forum Traffic, Domain Name Traffic, Pop-Up Traffic and Podcast Traffic etc.

Paid Traffic:

You want instant traffic to your CPA landing page to become a successful online marketer, you can opt for paid traffic. There are several paid traffic methods

  • Pay per Click Search Engine Traffic- It means advertiser can decide the commission which he wants to pay you per visits that are directed to his website.
  • Pay per View Traffic- It works well because you can come out with what you want to advertise on the selected websites and blogs.
  • Co-registration Traffic- It refers that you can purchase leads from other companies and numerous companies can give you a huge amount of single opt-in leads daily. Sometimes it can be 100,000 leads daily, so a publisher can earn more with this.
  • Banner traffic- You are able to promote a CPA offer and create effective banner with killer headlines, images and calls to action such as “Click Here”. You can see an increase in your click through rate and traffic.
  • Media Buys Traffic- Media buys works well only when your landing pages are completely tested. You can get tons of traffic with media buying for your CPA offers but it can be very costly.

Recycled Traffic:

You are running a CPA offers and already have a database that includes your past customers leads. You can reuse those leads to remarket them your new offers. Recycle traffic includes:

  • Email Traffic – You can send emails to your past leads at the time when click through rate of emails are higher and redirect them to advertiser’s website. You can use Pop Up windows to capture their attention. Pop-up windows increase your opt-in rates.
  • Forum Traffic – You can grab attention of past visitors on your website because people love to talk about topics which are related to their niches. Thus chances to come back will increase if you approve them.
  • Surveys and Poll Traffic – People like to give their opinions and express their views. You can motivate your visitors to become a part of your survey and if they join, they will come again to view results.

Viral Traffic:

It is one of the most powerful tactics to generate huge traffic. Most of the time this type of traffic is free and becomes viral due to sharing. You can create an excellent video ad copy for your CPA offer with a clear call to action at the end of the video and share it on your website, video channels, among your friends and social media pages etc.

If your visitors like that video they will share with their friends and the same thing will be done again and again. With this method you can get a high volume of traffic at a time.

How to scale up your CPA Marketing Campaign?

There are so many affiliates who want to know about how to promote a CPA campaign and how to scale up their CPA marketing campaign to run a successful CPA business online. Scaling up your business simply means taking it from initial level to top level and generate a huge amount of commission with CPA offers.

You need to keep reading to know about different effective marketing strategies to escalate your campaign and earn good profit out of it. Here is a brief explanation of scaling up your CPA campaign to save your time and be more productive.

Amplify your keywords:

Running a CPA campaign and wanting more traffic volume to your website or blog, you can expand your keywords to get more volume. Here you will see how to expand and amplify your keyword to generate huge traffic.

  • You can use long tail keywords which are longer and more specific keywords and are generally used when visitors are closer to make a purchase. This method will do great if you know how to use those keywords.
  • You can use buyer keywords which are like bread and butter of search engine marketing. You need to learn how to target your visitor by having money in their hand to spend on your offerings.
  • You can go for broad matching keywords to run your ads with relevant variations according to your keywords to attract more visitors to website in less time.
  • You need to be creative and use outside-the-box keywords which are from similar industries.

New Traffic Sources:

You have created a marketing campaign which is well built in yahoo and generate profitable revenue (ROI). You can get more traffic if you use other Search Engines to market your offer such as Google, MSN and Ask.com etc.

Going into Google alone will increase new traffic dramatically if you do it in a right way. MSN can also help you in generating revenue if your CPA campaign is big. Other search engines, media buying and banner ads also works for your campaign in ways to making more money.

Marketing Campaign

Work on Ad copy and landing pages CTR:

To maximize the chances of qualifying action, you need testing for your landing pages and ad copy. You can split test your ad copy and improve with the higher CTR. You also need a well-constructed landing page to add huge benefits.

This will increase your traffic volume with the chances to get more completed actions without putting extra efforts.

Negotiate for Higher Payouts:

You are scaling up your CPA campaign by expanding your keywords, using other search engines for new traffic and testing your ad copy and landing pages to get higher CTR in order to get better results.

You can contact your affiliate manager and say that you are working very well and want an increment in per qualified action payouts on the offer. Before doing this you need to search the other CPA networks that are offering the exactly same CPA offer and find the difference between payouts. With this many times you can get an increase of some cents or dollar per offer.

Tricks to effectively promote your CPA Marketing campaign

The success or failure of CPA Marketing depends on the sound implementation of the strategies. CPA strategies have to be formulated in such a manner so as to facilitate overall success of the business, along with achieving its objectives in the short run as well as the long run.

Every CPA Marketing campaign is basically designed to earn good income as well as develop a good database for the customers. From the business point of view, the most important aspect that you must keep in mind is that an effective CPA Marketing campaign can fuel your online earnings like never before.

Below here, we shall discuss some effective tricks that will enable you to channelize your CPA campaigns in the right direction.

Free give away reports.

Give away reports are very important to capture the attention of your audience. It’s a well-known fact that if the visitors leave your website in the first instance, only1-2% of them are expected to come back for any purchase. Give away reports are organized pieces of information that provide details about the niche or market of  operation.

Give away reports enable you to motivate your buyers to make purchase on your website. For e.g., if you are operating in the healthcare industry, a free report about how to manage weight after the age of 40 will be quite helpful for your customer engagement.

Effective Splash page.

A splash page acts as an interface or a gateway before users can see the main content on your website. They often contain an introduction to the site, either in the way of a flash animation or a visual image that gives them a basic idea of the information that you will be providing them. A splash page is also known as a splash screen. They are a good way to get customer’s attention and reduce the overall “Bounce Rate” of your website.

The most highlighting feature of a splash page is that important news / updates etc. can be provided to users before they enter the site.

For making an effective splash page, you need to carefully analyze the market in which you will be operating. By doing this, you will be able to get the knowledge about the prevailing market conditions, and you can highlight all this information on your splash page to grab customer’s attention.

Use of social forums.

Social forums are a great way to share different views about your existing business and how to scale up your profit earning capacity. Social forums give you a great opportunity to discuss the pathway for your business success and also know the basic obstacles that can hinder your business in the long run.

Find the exact requirements of your customers.
By finding the exact needs of your customers, you are able to know the grey areas, what exactly needs to be addressed and how to formulate strategies for satisfying them.

If you are running a website from for a long time, you will be aware about your visitors behavior and what they need from your side. You should choose and promote CPA offers from your niche accordingly, so that it can increase your earning capacity as well as your customers feel connected as you have focused entirely on their problems.

Therefore, the crux of the entire CPA Marketing efforts lies in how easily and effectively businesses can relate to the problems of their customers, and solve them with due importance. The success or failure of all businesses lies in designing strategies that are focused on solving customer’s problems in the long run.

How to do CPA Marketing with Video?

Cost-Per-Action is gaining more popularity in market-place. The competition is also becoming powerful as the total numbers of CPA publishers are growing in market-place.

Smarter and successful CPA business always wants to acquire new and fresh innovational ways to advertise their selected CPA offer to boost their campaign performance and earnings.

Video marketing is the best method to promote your CPA offers that quickly drives traffic to your websites or blog. As you know videos have a great potential to capture good traffic of visitors to your CPA offers. The videos you are creating should be properly designed, effectual with good content quality and executed in a right way.

A good advertising video includes something valuable so that visitors want to know more from your videos. You can provide some tips, fats or dos and don’ts. CPA offers demonstration and other things and add a link at the end of video for further information such as click here, subscribe to know more, visit us etc. Your video needs to be short and vital that will help its visitors to understand the real meaning of the video.

You can connect your advertising video with numerous websites to increase value of your link and put it on “auto-start” to get more views. To add personal touch in video you can humanize it and pitch a CPA offer at the end of it.


You can benefit your CPA marketing campaign with video traffic:

  • Video with clear content helps you to prevent misconception, blunders and increase your sales and traffic to CPA campaign landing page.
  • Video with appropriate information attracts the visitors to view the complete video screening that is very helpful in order to making a qualified action and generate more profit.
  • You can include frequently asked questions in video to answers your viewer’s questions. If you are able to make them feel convinced and happy with your answers, you can gain trust of visitors and possibility will increase for complete actions such as lead opt-in, sales and form filling etc.
  • An excellently designed advertising video can be shared by your visitors in their circle. This types of video have a chance to go viral on internet and you will get a huge traffic.

You can use tools to create videos with your voice such as Go Animate, Viewbox, Camtasia, Stupefilx, Animato and many others. You need to tag your video in a right way with proper keywords to increase your CPA offers availability on Major search engines like Google, Yahoo and MSN, Ask.com etc.

You can upload your videos on YouTube, Google Videos, Yahoo Videos, Viddler, Metacafe, MySpace Videos, Photobucket and Spike etc. If you want to upload your CPA campaign promotional videos on multiple websites, you can use TubeMogul.com and TrafficGeyser.com.

How to get authentic leads with CPA Marketing?

Leads generation with CPA is a profitable promotional method for your company, because you know that you get paid only when desired action is performed. CPA marketing strategies are a superb and easiest way to generate leads and earn commission for those affiliates who do not want to sell products and services.

Building Email list is the process to collect interested leads and their contact details. You can use landing page with pain point, promise and benefit heavy headlines, Web form with specified call to action and urgency emphasized body copy that will force your visitors to fill the form and increase your opt-in to drive immediate results.

You can send traffic directly to CPA offers page or you can send traffic to your landing page and then CPA offers to build your list. If you choose solo ads to generate your list, you need to have something valuable to give away. Here you can have a look on Solo ad techniques to build your Email list:

  • Offer a free gift: You can provide a free gift, bonus and discount to motivate your visitors to increase sign up for you CPA offer. You can give free webinar, report, coupon, e-course and consultation.
  • Target right audience: You need to select a good email ad copy with your right audience for the CPA offer you are promoting. If you want to promote you offer in a specific area and age group, you can target your visitors via your email newsletter according to their demographic and geo-location.
  • Landing Page: You can include multiple links in email ad copy, but be sure that you are redirecting your visitors to one URL. To get good results, you can set a specific landing page email newsletter for the CPA offer you are promoting.
  • Subject Line: Subject line plays an important role in email opening rate and getting read. If you have a good offer with a poor subject line, it will never work for you. Subject line is left out on the first impression, so be crafted y with a killer subject line or you can use title generator tool to create it.
  • Multiple Ads: You can run multiple ads in an email newsletter. You need to capture your audience attention. So one ad with newsletter is not sufficient. You can test multiple offers and subject lines to find out which one is doing great.
  • Tracking Links: Tracking is crucial to know your CPA campaign performance. You can use traceable link with your landing page. This will help you calculate the number of new sign-ups and clicks. You can be able to find out which landing page, email newsletter and ads are working for your CPA offers.

You can also use Pop-Up windows when your email redirect your visitors to landing page, a pop-up window will appear on their monitor to increase opt-in. Making your content relevant to your offers, Stacking Your Offers, using an autoresponder, using split testing, and tracking your results to make your CPA campaign successful.

How to make a massive income with CPA marketing

Affiliate marketing, as prevalent in business scenario, is one of the most widely used and accepted ways of earning money online today. You can operate your business in any market, any geographical location across the globe, affiliate marketing helps you to achieve your organizational goals. The latest concept in this field, known as CPA Marketing, has gained vital importance for streamlining your online earnings today.

CPA Marketing provides you with ample opportunities to earn good income online by making a smart choice of “What and Whom” to promote. Just by making a right selection of the offer or the product and then, getting in touch with the “High Paying” commission networks, a businessman can expect sound earning capacity to suit his requirements.
Along with that, we should also keep in mind that if all businesses have a target oriented CPA Marketing campaign, they can be rest assured of achieving their growth objectives in certain span of time.

Choosing the best Cost per action offer is a very important step before you think of taking a plunge into CPA Marketing. The basic reason for this is that if you are an Affiliate, your earnings (generation of revenue) will always depend on a variety of factors like the demand for the product, the name of the brand with whom you attach yourself etc.

Keeping yourself in the shoes of an Affiliate, you will quickly realize that success of an effective CPA campaign depends on the selection of a “high paying offer”.

Along with this, another important point of CPA Marketing is that it you need to make a careful choice of the product that you have to promote. Today, with the advent of industrialization, countless products are on sale on the internet.

But, what you need to keep in mind is only a perfect product that will give you the best results, in spite of the best advertising strategies. If you do not choose a good result- oriented product, your online earnings will only remain a dream.

An Affiliate should also keep in mind that in order to earn a sound income with CPA Marketing, you should also have a deep knowledge of your niche in which you have to operate. By ensuring this, you design strategies that are specifically oriented towards a targeted group of audience. Having a clarity about your niche also enables you to have a pre- defined path that needs to be followed.

In case of a CPA advertising campaign, having the complete knowledge about your niche enables you to ensure that your earnings are streamlined, and you do not have to face obstacles on the way to success.

As an apt conclusion, it can be safely suggested that CPA Marketing is the best way to earn money online in the safest manner. The only factor that needs to be stated is that as an affiliate, you have to focus on many things at a time. As an advertiser, the majority of benefits lie at your end, and all you need is to join hands with a good publisher that has a highly visited website available for your convenience.

Generating Money

The Power of CPA Marketing for Small Businesses

You are running a small business and selling your products and services online in a specific area. You can run an affiliate program to expand your market. This way you can approve publisher to promote products and services on their website and blog that will increase your market reach and brand reputation in your niche market-place.

You can choose CPA marketing to market your business, with this method you need to pay every time when the action is performed. You can decide the action for your products, it can be sale, lead, impression, survey, contact information, install and download etc. CPA marketing will help you to get more customers, sales and profits.

Cost-Per-Action is a low risk marketing than other promoting techniques. The prime aim of CPA Marketing is to assure that you will get maximum qualified action and completed transactions in the exchange of the amount you spent on your advertising, thus you can monitor your return on investment and act on it to optimize it and increase your income.

Being an advertiser, you have a complete control on your CPA offers. You can get benefited with CPA Marketing.

Possibilities of frauds are minimized to zero: CPA marketing is embedded with surveys, forms and lead capturing etc. so to generate income publishers you need a complete action which takes time, and thus the chances of frauds are decreased for your small businesses.

Paying for better results: You are paying for actions and making money by generating quality traffic, leads and more sales to your website. You will get paid each and every time when -an- action is performed.

A budget plan: As you have the complete control on your CPA marketing campaign and have a limited budget, you need to allocate a fixed amount of budget for different CPA offers such as Email newsletter, purchase, download, zip code entry, survey and filling a form etc. You can set higher bidding for the action which chances of being performed are higher.

You have to keep in mind that you are running your business in a limited and so your traffic should be for that specific geographical area. You must know all these things such as demographics, geographical location and your budget in your mind and need to choose before to find out how much you want to pay for an action and negotiate with your publisher.

You need to test and track your CPA Marketing campaign to measure results time, to time and make changes according to that -and- to increase your small business revenue.

CPA Marketing Do and Don’ts

CPA stands for Cost-Per-Action, where you will get paid when your visitors performs a qualified action. It is also called as Cost-Per-Acquisition. You are playing a role of a promoter to make your audience interested in your offers.

As many visitors complete the action as much higher payout you will receive. To get higher commission you need to select product in which your audience is interested and similar to your niche.

You will get great results only when you do it in a correct way. This article will help you to know what is good for your marketing campaign and what is not.


  • 1

    Join the best CPA Network:

    You want to make more money with you CPA campaign, firstly you need a reputable and trusted CPA network with highly converting offers. This CPA network will work as a mediator between advertiser and publisher. A good CPA network also provides you some analytical tools and tactics for your CPA Marketing campaigns that will help you to generate higher payouts.

  • 2

    Be Creative:

    Don’t feel restricted to use your creative genius. You need to do some creativity with your ad copies to boost your advertisement campaign. Being creative, you can add some extra effort to boost your campaigns and gain extra profit. You can include interactive title and image and a proper call to action to your ad copy instead of just connecting your ad copy to the web page where your visitors have to perform their action.

  • 3

    Market research:

    Many publishers feel that research is not an integral part of becoming a successful affiliate. But, contrary to this perception, research is of prime importance in the case of CPA Marketing. If you want to be a well-known publisher, you need to know about various factors like what to promote, how to find best offers, which offers provide you higher payouts, which CPA networks is best and etc.

  • 4

    Choose great offers to promote:

    You need to be sure that the offers you are promoting are demanded in your niche market and your visitors are interested in these type of offers. You should select highly converting offers to get maximum profit margins. Making a wrong choice of the offers to be promoted will give a wrong impression to your website audience, and consequently your earning will suffer. If your visitors find the offer valuable they will do the qualified action. Real value of offer makes it promotion easier, gets more traffic on your website and increase your earnings. You can generate more money with your CPA Marketing.


  • 1

    Forget tracking your campaign:

    Never forget to track your campaign after a certain time period, because no particular campaign can work forever as per your desired expectations. If you really want to generate a pretty income with your CPA campaign, you should track each and everything such as higher density keyword, ad variations, landing pages and click through rate etc.

  • 2

    Not capturing your own lead:

    You are promoting a good offer which has a good Click through rate and gaining the desired results more than you want. All is set but you forget to capture your visitors email address for yourself. That means next time, you cannot be able to connect with your new visitors, and you also cannot promote them again. So make it easy for you by capturing their email addresses before sending them to the offers-page, this will make you able to promote and connect with your audience for new offers or you can use those leads for your own market.

  • 3

    Not pre-selling to your audience:

    You are running a CPA offer on your website, using advertisers landing page and not pre-selling your offer to your audience. Pre-selling is a great way to increase your conversions using landing page. You can do this by doing split-testing of your landing pages. You can also do blogging for your CPA offers. This can include images, colors and fonts etc.

  • 4

    Focusing only the higher payouts offers:

    You have chosen a CPA offers that are highly paid and now you are not getting conversion. Before selecting the CPA offer you need to measure the demand and competition of that offer in market-place. You can also set a criteria for offer selection such as niche, higher CTR and great payouts etc. By doing this, you will be able to find out which offers are highly converting with higher payouts.

Media Buying Opportunities with CPA Marketing

Media Buying simply refers purchasing of bulk advertisement space and traffic from numerous websites’ network to establish ad for a fixed time or budget and use that space for you CPA offer advertising and redirect traffic to your CPA offer landing page through a banner or text ad.

It is a traffic generation tactics. You want to drive more traffic to your CPA offer of and for your own products, media buying can be very affordable, laser targeted, and successful with great payouts. If you act according to the rules and regulations, you can make a big profit.

Here are some advantages of media buying:

  • You will hardly face any limitations regarding advertisement for your CPA offer.
  • You can easily work-out with many things required for a good advertisement such as price and position etc. You need to try negotiation with Google.
  • You can use countless websites to showcase your advertisements but you should know how to find them out.
  • With small websites you will find less competition than a lot of platforms. Complete disclosure of different spaces where the advertisement will be shown.
CPA Marketing Strategies

So how can you buy banner advertising space for your CPA offer from small websites? Here you will get point by point information to make your CPA Marketing successful:

  • 1

    Select an offer/market:

    You should firstly pay heed on choosing you CPA offers and then you need to find some relevant websites to that offers. You can also look for traffic sources according to demographics and geographic location and target them with multiple ad offers.

  • 2

    Finding Sites:

    You need to search for 20-30 small websites those that hold your targeted traffic. You can use these four steps to find approachable websites.

  • Google search: You can go for Google to search laser targeted terms and keywords to your steep. You should inspect traffic level of those websites on compete.com, Alexa and Google ad planner etc.
  • Google ad planner and Quantcast planner: You can state for the exact demographics you want and these will provide you a list of websites under that criteria.
  • Forums: On forums you can find out a cheaper banner advertising space.
  • 3

    Contacting sites:

    You can contact with small websites owner to purchase space on their website. It is a little bit difficult because only 10-15% of websites owner get back to you.

  • 4

    Deciding payment:

    At the time of promoting CPA offer, you need to know about the websites in which countries they are eligible and use this at the time when you calculate your traffic level. You can purchase ad slots for a month that will not be rotated for a specific time and find how many impression your ad gets from that website. On the basis of conversion and impression you can pay those websites.

You need to formulate a suitable termination clause, test with your landing page and ad copies to promote Your CPA offer and analyze your own credit before applying for credit terms.

Media Buying is a large advertisement market that can benefit you with huge traffic when you do it in a right way.

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